Meta - SYNC Southeast Asia 2023
Delve into a thought-leadership series about keeping in tune with the consumers of tomorrow.
Through this series, Meta and Bain & Company take business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region.
Through this series, Meta and Bain & Company take business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region.
In our latest report, 'Southeast Asia's digital consumers: A new stage of evolution', we share insights on how the region's digital consumers have remained resilient amidst today's economic uncertainties.
When Meta began this thought leadership series in 2018, the objective was simple: to change perceptions about SEA’s emerging middle class of consumer. Meta has since continued this partnership with Bain & Company to deep dive into digital consumer behaviours—ultimately evolving into the “SYNC Southeast Asia” series, with branding help from MOI.
The challenge
Meta’s 2019 study uncovered a new type of consumer in SEA: a discovery generation, who feels inspired to purchase. The study examined their spending habits and what their emergence means for brands. Since 2020, the transition to an online economy has become widespread. So how can Meta equip leaders to reimagine their customers?
The solution
MOI crafted the narrative for two hugely successful key reports—‘Riding the Digital Wave’ and ‘Digital Consumers of Tomorrow, Here Today’. By turning data into learnings and insights, we created a series of materials, including the key visual, keynote decks, whitepapers, and campaign digital assets, localised for the SEA market.
